If you’ve followed your customers’ conversations with your brand from start to the end, you will notice something: not all your customers are in the same levels. Each of your customers has a different connection with your brand, so if you want to turn them into brand designers, you have to meet your customers wherever they are. The best way to do it? Segmentation.
With customer focus, you can connect with customers based on how they have been affiliated with your brand in the past, to plan and guide their services.
What is customers segmentation?
The customers segmentation is a way that your customers are grouped and classified into smaller groups according to their spending, age, gender, location. These members or group categories must be available through specific features. You can now touch specific commercial messages on each side.
And it’s not about what you say. As you interact is also important, and relationships with customers always require a trusted businessman. This is because some customers may want the right way, such as selling by phone, while others respond favorably to a community advertising campaign. Do not know how you can start marketing your customers? We will guide you through the process!
Discovering your new customers segment
For you to categorize your customers into their respective value levels, use the customer data to answer important questions about their reactions with your brand:
Are they regular or one time buyers?
Can they become a good customer if they are well monitored?
What’s going on with your site?
Do they connect with other potential customers?
Can they become a representative for you?
Through the depth analysis, you can distribute different types of customers in segment based on their behavior, their positive future
expectations, and their potential effects. If you have already viewed this group of affiliate groups, you can have different levels of service with proper marketing and promotion. There are three things that is important before you start segmentation
1. Demonstrate Benefits
Make a statement to yourself and your staff to explain why the of segmentation is important. Technologies such as “Can I publish the new product without any waste” or “Now I can see that consumers also have the capacity and the place to make another trip” are the faces that supports the implementation of the new segmentation from the beginning.
2. Avoid limitations
Suitable with sources and do not make it to be too complicated. If you have more than a hundred customers, the company’s service and access or customer’s ads using the simple method as the first step goes a long way. The 80/20 rules must be used automatically and the additional components must be diagnosed closely.
3. Simplify the usage
Activation effect is compulsory and it must be monitored at each segment. This can be done by making the customers segmentation to be in report format. If the segmentation is too weak, the use will be limited to short periods or to some people at home. For this reason, from the beginning, describe the correct idea for the steps of each section.
Segment your customers list based on value. Although there is no “way” to distribute your customers, there are ways that can help you find the right path for your brand.
1. A segment based on purchase
The purchase behavior can be used to distribute your customers! By the size of your customers at levels such as frequency, purchased products, and license terms, your company may open advertising ads. For example, you can know which customers have purchased a specific item and it is possible to buy it again. To take advantage of this opportunity, you can make auctions that encourage new customers to buy the same thing. Remember, however, that the correction does not reflect the defect. Make sure to report any customer line to confirm the customer’s behavior settings!
2. A file based on Site or Ad Communications
If you can post common ideas on your customer’s site based on online conversations, you can search your content to focus on those reasons. Your customers and your content tell you a lot about their relationship with your logo.
See a customer who has visited a page describing the features and benefits of your product or service – this behavior can be
reflected in their initial search enhancements. This customer can have the most benefit in the services of your product, and in this case you can send them the message with the sending message. This is an excellent example of how you can integrate customer content into your content and assign it to high-level customer partners who will never miss it!
Present special gift to the valuable customers
Customers with the highest expenditure in purchasing your products are the most important to your business. To make sure they are noticed, be sure to incorporate a gift presentation into your retention system. With presentation in the picture, you can ensure that your real customer is aware of their commitment while using customers on other segment their journey with incentives
Later, the goal is simple: pay your best and most influential customers, and encourage all customers to reach the same with them. The highest value is the value of valuable values - special offers, exclusive products and VIP experiences are just a few examples of improved and improved games exclusive and weak!
Customer segmentation is now practiced
With advanced access to customer data, online marketing has more information about your customers than customers in ancient times. New tools allow you to observe client behavior in different instances, basic compute sources when your customers interact with your content. As a result, your company can send and provide a personal level experience. Here is the luxury of local brokers!
However, don’t be confused, though. While personalization and self-esteem are more advanced than they have been, it’s also a great time to explore and understand all of this data in order to develop marketing plans. Get a tool and start digging for life! Should you need any rewards program help, list Edenred website now – http://www.edenred.com.sg